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Digital Marketing Basics

Digital Marketing Basics

Get noticed online fast by mastering essential marketing fundamentals and tactics.

Get Certified · CPD Accredited
Learn by Doing
4.9 71 students

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Skill	Pre-assess	Lesson	Post-assess	Improvement

Digital Marketing Basics Course Outline 6 modules · 1 hour

Skill	Pre-assess	Lesson	Post-assess	Improvement
			Account Required
The Fundamentals of Marketing
Master the Marketing Mix

Skill	Pre-assess	Lesson	Post-assess	Improvement
			Account Required
Identify Your Target Audience
Craft Your Brand Identity
Create a Customer Journey Map

Skill	Pre-assess	Lesson	Post-assess	Improvement
			Account Required
Set SMART Marketing Goals
Create a Unique Selling Proposition
Plan Your Marketing Budget

Skill	Pre-assess	Lesson	Post-assess	Improvement
			Account Required
Start a Strong Social Media Presence
Understand SEO Essentials
Create a Content Marketing Plan
Build Connections with Email Marketing

Skill	Pre-assess	Lesson	Post-assess	Improvement
			Account Required
Analyze Key Marketing Metrics
Utilize Analytics for Improvement

Skill	Pre-assess	Lesson	Post-assess	Improvement
			Account Required
Stay Ahead with Marketing Trends

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For verified skills in: Digital Marketing Basics

Issued on October 4, 2026