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Market Research

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4.9 stars out of 5 on G2

4.9 out of 5 on G2

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How can market research drive success? This course covers planning, collecting, analyzing, and applying data effectively.

Learn to:

  • Set market research goals
  • Analyze market trends
  • Implement findings for growth
  • Gather qualitative and quantitative data

Features:

  • Bite-sized lessons
  • Skill assessments
  • Certificate
Skill Pre-assess Lesson Post-assess Learning mode
Market Research Outline
Skill Pre-assess Lesson Post-assess Learning mode
Market Research Basics
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What is Market Research
Goals of Market Research
Primary vs Secondary Research
Qualitative vs Quantitative Data
Ethics in Market Research
Skill Pre-assess Lesson Post-assess Learning mode
Plan Your Research
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Set Objectives
Choose Your Methods
Budget and Resources
Select Your Audience
Formulate Questions
Skill Pre-assess Lesson Post-assess Learning mode
Gather Data
Verified Learning
Create Surveys
Conduct Interviews
Use Observation
Online Data Mining
Skill Pre-assess Lesson Post-assess Learning mode
Analyze Results
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Data Interpretation Basics
Identify Trends
SWOT Analysis
Draw Conclusions
Skill Pre-assess Lesson Post-assess Learning mode
Action and Assessment
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Implement Findings
Measure Success
Iterate and Improve