The Advanced settings include categories to change language settings, the default download location, hardware acceleration settings, and the ability to reset settings back to the defaults.
Control how Chrome syncs to your Google account, and lets you import settings and bookmarks.
Autofill
Manage your saved passwords, payment methods, and addresses.
Safety Check
You can run the Safety Check to make sure that Chrome is up to date, check if any of your passwords have been compromised, and if you have any malicious extensions installed.
Privacy and Security
Clear browsing data and control site permission settings.
Appearance
Allow you to customize the theme, default fonts, and page zoom settings.
Search Engine
Where you change Chrome's default search engine.
On Startup
Let you choose what tabs open when you start a new Chrome window.